Top video
Get ready for Borrowed Power in WoW Forever
A developer's breakdown of the system everyone was arguing about before launch. Published Oct 22, 2026.
Media kit · November 2026
Dave on Dev
World of Warcraft: Forever, from a game developer's point of view. 18 years making games, now breaking down how Blizzard's new Classic+ is built: its systems, its numbers and its design choices, for players who want to understand the game, not just play it.
18 yrsin game development
Ex-devtheorycraft, not hot takes
6K+
Subscribers, up from 2.3K a month ago
290K+
Views on the last 3 long-form videos
20K+
Watch hours on those 3 videos
60%
US audience; the rest in other major markets
Why now
A brand-new WoW just launched, and its audience is forming right now.
World of Warcraft: Forever is Blizzard's official Classic+, announced at BlizzCon 2026 and live from November 4. Players are choosing which creators to trust for this game today. Dave on Dev has covered it since before the reveal, and the last three uploads show where that audience is going.
Sep 2026
BlizzCon reveal & beta
Live watch-alongs, beta testing streams and first-look breakdowns.
Nov 4 · Now
Launch
Peak attention: leveling, classes, gear and economy questions, all at once.
Dec 9
Three raids unlock
The first endgame wave and a second spike in guide and analysis content.
Winter → Spring 2027
Hardcore, new raids, PvP
A content roadmap that keeps the audience coming back for months.
Recent work
Long-form videos that people actually watch.
Recent long-form uploads, with figures from YouTube Studio. Click to play.
Audience
Adult, mostly US, and deeply into the game.
These viewers come for analysis, not clips: adults in their peak spending years, most of them in the US.
Gender
99%
Male 99%Other 1%
Age
25–45
Core age rangeAdults
Geography
60% US
United States 60%Other major markets 40%
Paying members
Viewers already pay to support the channel through YouTube channel memberships.
Engaged comment sections
800+ comments on the top video alone, with viewers arguing the design back.
Long-form attention
The format is 20–45 minute deep dives and serialised series, so your read lands with people who are settled in.
What I make
Analysis, series, streams and tools.
Every format is built around one angle: a working game developer explaining how the game is made and why it plays the way it does.
Deep-dive videos
Systems breakdowns of borrowed power, itemisation, the economy and the design pillars behind Forever.
Serialised series
Searching for the New Game: a 13-episode series designing Classic+ from first principles, with guests from the community.
Live streams
BlizzCon watch-alongs, beta and leveling streams, and creator interviews on YouTube and Twitch.
Bonus placement
Free community tools
I build free tools for WoW Forever players from the game's own client data, starting with an item-stats explorer that shows what every stat costs by slot, rarity and item level. Sponsors can be featured on the tools site alongside the videos.
wowforever.gigabrain.observerBuilt from client dataFree for players
Partnerships
Ways to work together
Every read is written and delivered by me, in my own voice, for products I'd tell my viewers about anyway. Flat-fee and CPM-based deals are both available.
Integrated read
A 60–90 second segment inside a long-form video.
from $750
- Script approval before publishing
- Link in the description and a pinned comment
- 30-day performance report
Launch window
Forever launch bundle
Three integrations between launch and the Dec 9 raid unlock.
from $1,950
- 3 integrated reads across peak weeks
- Sponsor mention on the tools site
- Category exclusivity for the run
Dedicated video
A full video built around your product, where it fits the channel.
from $1,800
- Concept agreed together
- Full description and pinned placement
- Usage rights by agreement
Live stream segment
A live read and demo during a launch or raid stream.
from $250
- On-screen banner and chat command
- Archived VOD on YouTube
- Can be bundled with an integrated read
Prices are starting points in USD. Final pricing depends on timing, exclusivity, usage rights and deliverables. Affiliate and performance bonuses can be added to any package. Product categories must fit the audience and Blizzard's terms of service: no gold sellers, boosting or account services.
Brand fit
Who this audience is right for
Learn-to-code & dev tools
A game-developer host and a technical audience: an easy fit.
PC hardware & peripherals
Long-time PC gamers upgrading for a new game.
Privacy & security
VPNs, data removal and password managers.
Games & MMOs
Players who sink hundreds of hours into the games they choose.
WoW guides & addons
Leveling and gearing demand peaks at launch.
Software & subscriptions
Adult viewers, mostly US, with their own money to spend.
Let's talk
Reach WoW Forever players while it's launch season.
Send your brief, timeline and budget and I'll reply within two business days with availability and a proposed plan.